So what is Kickstarter?
Kickstarter is a reward based crowdfunding platform that helps you obtain the funds needed to bring your creative project to life. You present your project with a set time and goal, and backers can pledge money for one of your reward tiers. Kickstarter is all-or-nothing funding which means that if you don’t reach your goal in the set time, you will get nothing and the backers don’t lose anything.
When I first decided to use Kickstarter for one of my projects, I knew that I would have to do my homework if I wanted to be successful. My project hasn’t launched yet, but I feel I’ve done my best to help the Kickstarter succeed.
So what do you do if you feel that you have a project which might benefit from crowdfunding? Three Ps: Passion, patience, and a ton of planning.
I’m just going to assume if you’re interested in creating your own crowdfunding project that the passion is already there. Let’s hope so because the planning portion can be stressful and time consuming.
I haven’t discouraged you yet? Good!
The hardest part of this entire experience has been my lack of patience. I’ve never been a patient person, but this anxious need to launch the project NOW has really been a test of my willpower. So many times I’ve wanted to hurry and just launch my campaign. Bad idea. Hasty decisions and rushed work will only work against you. A sloppy job on your Kickstarter proposal just discredits everything that you’ve worked so hard on, so take your time and only launch the project once everything is in place. Accept now that there may be delays and bumps in the road.
My original launch date for my Sacrifice Kickstarter was sometime in May, and then delays pushed me back to June. It’s now July and I still don’t have a date. If I had said forget the extra work and just launched using what I had on hand, I’m pretty sure that my project would have failed already. The wait will be worth it.
Remember these are people coming to your page as potential backers. It’s your job to convince them why they should.
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